[PROJECT IN KOREA]
진짜 오징어로 승부하는 더미식호
- YEAR
- 2025
- CLIENT
- 하림
- SCOPE
- Strategy
- CATEGORY
- Pop-up
진짜 오징어로 승부하는 더미식호 is an OFNR pop-up project for 하림 in Korea. The scope covered strategy with local production and on-site delivery.
THE CHALLENGE
The project required a clear translation of the brand into a physical experience that could be produced reliably within the Korean market, venue, and operating context.
THE APPROACH
OFNR aligned the visitor journey, spatial direction, production plan, and on-site requirements through one coordinated local workflow.
PROJECT GALLERY
PLANNING A PROJECT IN KOREA?