[PROJECT IN KOREA]
2025 쓱데이: 캐릭터 퍼레이드
- YEAR
- 2025
- CLIENT
- 신세계 프라퍼티
- SCOPE
- Strategy, Operation
- CATEGORY
- Brand Experience
2025 쓱데이: 캐릭터 퍼레이드 is an OFNR brand experience project for 신세계 프라퍼티 in Korea. The scope covered strategy, operation with local production and on-site delivery.
THE CHALLENGE
The project required a clear translation of the brand into a physical experience that could be produced reliably within the Korean market, venue, and operating context.
THE APPROACH
OFNR aligned the visitor journey, spatial direction, production plan, and on-site requirements through one coordinated local workflow.
PROJECT GALLERY
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