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[PROJECT IN KOREA]

My protein bar

YEAR
2026
CLIENT
Myprotein
LOCATION
Hongdae, Seoul
SCOPE
Strategy, Design, Production, Operation
CATEGORY
Pop-up Store
My protein bar, Pop-up Store project delivered by OFNR in Korea

A three-day pop-up OFNR ran with Myprotein in Hongdae, Seoul.

Visitors paid for their protein with exercise instead of money. The marketing point was a single flow: work out, then drink the protein on the spot.

Myprotein ambassadors joined as well, and the pop-up doubled as a fan meetup.

My protein bar is an OFNR pop-up store project for Myprotein at Hongdae, Seoul in Korea. The scope covered strategy, design, production, operation with local production and on-site delivery.

PROJECT GALLERY

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